Wyoming Office of Tourism Announces Director of Brand Strategy

CHEYENNE, Wyo. — Oct. 29, 2026 – The Wyoming Office of Tourism (WOT) has named Piper Singer Cunningham as its next Director of Brand Strategy. Previously serving as the Communications Senior Manager, Cunningham brings nine years of experience in tourism marketing, strategic communications and brand development.

 In this executive leadership role, Cunningham will oversee WOT's Brand Studio, leading the development and execution of statewide brand strategies, integrated marketing campaigns, communications and creative initiatives. The position is responsible for guiding WOT’s marketing investments, leveraging Wyoming's position as a premier travel destination and ensuring the state's marketing efforts support tourism growth and economic opportunity throughout Wyoming.

“Piper understands that Wyoming’s greatest stories start with its people, and she has spent years sharing those stories with the world,” said WOT Executive Director Domenic Bravo. “Her deep Wyoming roots, creative vision and passion for this state make her a natural fit to lead our brand into its next chapter. I’m excited to see her bring fresh ideas and perspectives to the table as we continue showcasing what makes Wyoming special.”

Since joining WOT in 2017, Cunningham has held several positions within the Brand Studio team, most recently serving as Communications Senior Manager for four years. Throughout her tenure, she has helped elevate Wyoming's national media presence, lead integrated communications and content initiatives, strengthen industry partnerships and position the organization to adapt to an evolving tourism and marketing landscape. A fourth-generation Wyoming native and University of Wyoming alumna, Cunningham brings a deep personal connection to the state and a commitment to strengthening its economic and cultural vitality through tourism.

Cunningham will officially assume her new role as Director of Brand Strategy on Monday, Nov. 2, 2026.

“Throughout my career, I’ve been fortunate to work alongside incredible people who have challenged me, supported my growth and shared my passion for Wyoming,” said Cunningham. “I’m grateful for the opportunity to continue doing work I believe in, alongside people I believe in, for a state we’re all proud to represent.” 

Cunningham succeeds Michell Howard, who retired in September 2026 after 30 years with WOT, including nearly 11 years leading brand strategy.